Page speed measures how fast the content on your site is able to load. This includes the time from the customer clicking the link to your site until the full content on the page has loaded. Faster pages have higher conversion rates and rank better in search engines, so there’s no doubt that faster is better. People can’t buy anything off your site if it never loads.
Addressing any issues with how quickly your site’s pages load can be a huge factor in your sales.
If a site loads slowly on a desktop computer, it’s likely going to load much, much slower on a mobile phone. Phones and tablets have less memory and processing abilities, and it takes more for those devices to churn through all of the information on your site. 4G and LTE networks are improving, but it’s key to focus on how well your site is performing on slower networks and optimize. More and more internet browsing is happening on mobile phones and tablets, so you need to account for whether your site’s speed is negatively affecting the mobile experience.
After this is implemented, you can expect to see lots of improvements: