Animated Figure

Used Surf


What We Did

General Services
  • Custom Theme Design
  • Custom Theme Development
Custom Features
  • Frequently Bought Together
  • Cart Page Upsell
Proprietary to Us
  • "Base Theme"
  • ThemeBridge Staging
  • Mobile Friendly
  • Custom UX Enhancements

Their Story

UsedSurf became the first Online Surf Shop devoted to selling 100% used surfboards. They claim to be the World’s largest used surfboard shop committed to providing used boards to surfers with over 800 boards catalogued to choose from. They also have the largest Fin Demo Program in the world with over 200 fin sets to demo at their store. 

UsedSurf is constantly looking to curate to the needs of their customers, whether that be through stellar customer service or a fresh redesign of their current website. Their shoppers warrant the updated look, feel, and experience they deserve when buying used surf equipment online.

This is where IntuitSolutions comes into play. With our Custom BigCommerce Redesign of their website we were able to produce a bold, clean, and more organized visual design layout, with a system that both new and returning customers alike will come to appreciate. 

  • Animated Figure
used surf store

The Challenge

In 2004, UsedSurf understood the significance of an online storefront. It only made sense that they would eventually migrate to the renowned BigCommerce platform to host, optimize, and market their online storefront.

However, without a branded vision, design insights, and a team of developers to make it all work, their previously designed site was falling into a low quality visual experience coupled with functionality issues. IntuitSolutions saw the opportunity for improvement. After gathering context and speaking with the UsedSurf team we began the redesign of their site. 

The Solution

It was clear the solution for this project would be a Custom BigCommerce Redesign. With the help of our IntuitSolutions Base theme, we were able to provide a standard layout across all of their site’s pages. Our Base theme comes with a multitude of updated functionality that improves upon site components, performance, and accessibility.

Our BigCommerce certified developers are always looking for new ways to build upon our Base theme that will increase client conversions. The theme also aided in an important aspect of shopping online, mobile responsiveness. This helps increase usability and in turn, will drive more customers to a mobile-friendly website. 

  • Custom Design
  • ITS Base Theme
  • ThemeBridge™ Staging
  • Mobile Friendly
  • Custom UX Enhancements
  • Animated Figure
Used Surf
Custom BigCommerce Site

The Process

Discovery & Design

A creative and collaborative process to produce a design tailored to fit your brand and budget.


Best-in-class BigCommerce Developers who work exclusively on the platform. Built upon our proprietary "Base Theme".


Rigorous browser and device testing. Preview your new theme with your real content and product data using our ThemeBridge app.


Confidently launch your new BigCommerce theme. Celebrate and dance! 

Custom Development

Our Proprietary BigCommerce Base Theme

Our development process on Stencil starts with our own version of BigCommerce's Cornerstone theme, which we call the “Base Theme”. Every BigCommerce store we build begins with the foundation of our theme - giving you a powerful SEO enhanced, developer-friendly, and fast theme with modern UX features.

SEO Enhanced

Upgrades to Web Accessibility, Google crawler instructions, rich snippet schema markup, and more.


Built for streamlined development. Faster development and easier to update, saving you time and money.

UX Feature Enhancements

Mobile Photo Swipe, Popup Login, Product Video Thumbnails, Image Swap on Hover, Product Info Tabs, and more. 

Improved Page Load Speed

Built to be faster than top BigCommerce Marketplace themes.


Previewing The New Theme

Amongst the services we provided included implementing our very own proprietary staging environment, ThemeBridge™. ThemeBridge™ harnesses the data stored within a client’s server, and applies it towards any Stencil theme in order to preview and test functionality prior to pushing it live.

Every BigCommerce development project and retainer gains access to ThemeBridge™ at IntuitSolutions. 

Every client is able to preview their new theme which reflects actual product data/content, navigate the new site prior to launch, and view development progress in real-time – a process that no other development agency can offer. ThemeBridge™ ensures a smooth transition for sites going through a redesign and provides confidence for both our clients and our developers in knowing how a website will look and function prior to launch. 

An Improved User-Experience with

BigCommerce Add-ons & Plugins

In addition to the custom design, our developers implemented several customized add-ons to elevate user-experience. Some of these add-ons include:

Great Things In Business Are Never Done By One Person


The Results

Used Surf proudly launched their new site in July 2021. They are now furnished with a modern fresh design, boosting performance and user experience from their previous site. Accessibility has also greatly increased due to our Base theme updates, mobile usability, and optimized SEO. Their renovated online storefront now has the power to process faster page and image load times, as well as a slick new look. 

Moreover the client was pleased with our end results. They have signed on board for a Monthly Managed Services plan we offer, which includes time we dedicate per month to further work on the design and development of their new site.

Some of these updates include but are not limited to, responsive testing and optimization, design and layout changes to the proposed site, and various updates to content (text, imagery, internal linking, etc). We are pleased with the results of this project. With their new online storefront open, UsedSurf is ready to hang loose.

Is your BigCommerce store design doing your business justice? We’re an Elite BigCommerce Partner and work exclusively on the BigCommerce platform. Shoot us a message or give us a call, 866 590 4650, to discuss how we can help your business succeed online.

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