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A trusted name in printer ink, toner cartridges, and specialty printing supplies.

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A Custom BigCommerce Redesign

The Design

A fully responsive, modern design on BigCommerce meeting the needs of a diverse client base.


What We Did

General Services
  • Custom Theme Design
  • Custom Theme Development
  • Web Accessibility Remediation
Custom Features
  • Custom “1 in cart” feature
  • Custom "Ink Finder" Tool
  • Mobile Friendly
  • Custom UX Enhancements
  • "Base Theme"
  • ThemeBridge Staging

Their Story

Founded in 2000, offers discounted premium printing products from virtually every major brand, serving a customer base including individuals, schools, small businesses, and Fortune 500 companies.

Committed to providing the best shopping experience for a diverse client base, set out to revamp their site based on direct customer feedback. They partnered with IntuitSolutions to build a single, flexible site that works on any device, helping customers quickly and easily find the right products for their printing needs.

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The Challenge

Like many clients we’ve worked with, was still using a separate mobile template for their site. Aside from providing a poor user experience on mobile devices, this also meant they were losing out on SEO benefits, with the advent of Google’s algorithm update to a mobile-first indexing approach. 

In addition to developing a responsive site, wanted to preserve the recognizable aspects of their previous desktop site. They wanted the new site to benefit from improved functionality but didn’t want to disrupt the brand they’ve spent years building or confuse their loyal customer base.

The Solution

The project included a collaboratively designed mobile website and an updated theme developed responsively on the state-of-the-art BigCommerce Stencil framework. The entire process was overseen by a dedicated Project Manager and supported by our in-house team of BigCommerce experts in e-commerce design and development.

The new site was developed using the latest responsive coding practices with the primary goal of improving mobile design and usability. This means that phones, tablets, desktops, and laptop computers will all display an optimized, scaled, and usable version of

  • Mobile responsive redesign creating a seamless site display on any device.
  • Updated desktop design to match their previous website.
  • Custom homepage header with improved search bar and more organized layout.
  • Quick Ink Finder Tool that helps customers quickly narrow results for their needs.
  • Custom “1 in cart” feature that displays quantity of current product in shopping cart.
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BigCommerce Redesign

The Process

Discovery & Design

A creative and collaborative process to produce a design tailored to fit their existing company branding.


Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.


Rigorous browser and device testing. A collaboration with trusted partners to deliver a full enterprise solution.

Launch & Support

A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.

A Closer Look

Site Customizations & Enhancements

Some highlights of the unique solutions we implemented for their new BigCommerce store.

Quick Ink Finder Tool

A simple interface to help clients easily find the right printing product. Customers can quickly narrow results by Printer Brand, Printer Series, and Printer Model. Quick Ink Finder Tool 1-in-cart feature

Custom "1-in-Cart" Feature

A great UX enhancement that allows customers to see current product quantities in their carts. The quantity appears underneath the "Add to Cart" button on the Product Detail Page.

"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."

Dan Fertig - BigCommerce VP of Partnerships


The Results

When their customers spoke, listened. Focused on the needs of their target demographic, our team of BigCommerce experts worked to redesign a site that was both practical for user experience and pleasing to the eye. now has a modern website that shines on any device — pairing a clean, modern look with dynamic functionality to support more traffic, engagement and boosted sales.

Are you in the market for a brand new BigCommerce store design, looking to migrate from another platform, or do you need to refresh your current site? We’re an Elite BigCommerce Partner Web Design Company ready to help you take your online store to the next level of growth.

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