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Beyond Fair Trade. Ethically Sourced. Handcrafted for Good.

woman holding a smartphone with on screen
A Custom BigCommerce Redesign

The Design

A fully responsive, rich design on BigCommerce combining three unique brands and multi-language sites.


What We Did

General Services
  • Custom Theme Design
  • Custom Theme Development
  • Multi-Language Site Build
  • B2B Ecommerce Solutions
Custom Features
  • Custom Product Option Grid
  • Custom Scrolling Carousel
  • Inventory Management Feature
  • Mobile Friendly
  • Custom UX Enhancements
  • "Base Theme"
  • ThemeBridge Staging

Their Story is a burgeoning B2B enterprise that blossomed from a three-company merger, combining three distinct brands and their respective markets into a unified ecommerce platform. At the very heart of this joint venture is a foundation of ethical business and fair trade.

In an effort to enrich communities stricken by extreme poverty and human trafficking, Joyya is creating economic stability in places where it usually wouldn’t stand a chance. This initiative yields quality products handmade by craftswomen using 100% organic cotton and eco-friendly dyes/inks.

With warehouses based in New Zealand, India, and the United States, they needed a powerful platform to realize their international goals.

  • Animated Figure Homepage Snippet
Two women browsing on laptop

The Challenge

From the outset of this project, the BigCommerce platform was the clear choice for all of Joyya’s B2B wholesale needs. However, even with all of the advanced features BigCommerce offers out of the box, Joyya knew they’d need help to achieve the level of customization their growing enterprise required.

Enter IntuitSolutions and our dedicated team of developers that would help bring this project to life! Not only did we need to bridge the design gaps between three unique brands, but we also needed to build three streamlined multi-language sites with inventory tracking for each of their warehouses.

The Solution

In terms of design, this project presented a multifaceted challenge — we needed to fuse the unique aesthetics of three different brands while preserving the very fabric that made them stand out. Our designer put together a living assortment of concept pages to establish a collaborative avenue between Joyya’s team and ours.

Riffing off each other’s ideas and insights, we arrived at an iteration that combined extensive custom functionality with a highly intuitive user experience. The palette of colors present in Joyya’s designs is earthy and warm, embodying the humanitarian heart of the organization. The layout is minimalistic and readable yet fully-featured and full of life. These design principles were meticulously woven into, making the site a joy to navigate.

Throughout the development process, we created several additional features unique to to deliver a more seamless experience when browsing products and managing inventory.

  • Animated Figure products on Tablet
BigCommerce Redesign

The Process

Discovery & Design

A creative and collaborative process to produce a design tailored to fit their existing company branding.


Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.


Rigorous browser and device testing. A collaboration with trusted partners to deliver a full enterprise solution.

Launch & Support

A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.

A Closer Look

Site Customizations & Enhancements

Some highlights of the unique solutions we implemented for their new BigCommerce store.

Custom Product Option Grid

To extend BigCommerce wholesale functionality, Joyya opted to purchase our Product Option Grid add-on. This powerful addition allows customers to visualize and purchase product variants with ease. While that system is truly powerful in its own right, we realized would need additional functionality to get the job done. Because most of their products are made-to-order, they needed a way to account for stock levels dynamically on the variant level.

Typically, you’d need to make an individual ajax request for every single variant to achieve this. Fortunately, one of the perks of working with BigCommerce is accessing all of that data in one request through their GraphQL schema. This allowed us to tailor the Product Option Grid to their specifications, enabling display of crucial variant data such as minimum purchase quantities.

Product Option Grid - Joyya
Joyya related products carousel

Custom Scrolling Carousel

Our team created a custom scrolling carousel from scratch that responds to user interaction on other page elements facilitating intuitive UI/UX. Product pages have custom code to handle even the most complex set of product variants and options while streamlining the process for the end-user.

Warehouse Inventory Management Feature

One of the features that set this project apart was linking the same products for each of their three warehouses. If a particular warehouse is out of stock for a specific item, checking the other sites is as easy as clicking a link. These nuances were carefully considered in the final design of and the trinity of ecommerce sites at the heart of their business.

Warehouse Inventory Feature -
fashion businesswoman crossing arms with tape measure around neck

B2B Ecommerce Solutions

As BigCommerce continues to expand and evolve as a platform, so does the complexity of the ecommerce ecosystem. The specialized needs of B2B business are shaping how BigCommerce grows, and the best part is that it allows us to create applications to extend native functionality.  

One product that would have made even more powerful as a B2B business is Ebizio Checkout, an advanced Checkout App that adds functionality that may improve conversions on your BigCommerce checkout. This app is split into individual modules, so you only pay for what you need to improve your unique business! If you’re serious about boosting your B2B, Ebizio is truly a game changer.

"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."

Dan Fertig - BigCommerce VP of Partnerships


The Results

It was an absolute pleasure working with Aside from having pizzazz, their products also serve a humanitarian purpose, making it even more fulfilling to be part of the project. IntuitSolutions enjoys a good challenge when it comes to design and development, and with three sites working in tandem, this was no exception for us. With clear communication, we were able to work closely with this client to deliver a product that required modularity, functionality, and style.

Is your BigCommerce store design doing your business justice? Are you considering migrating to BigCommerce from another platform, or starting your own ecommerce business? We’re an Elite BigCommerce Partner Web Design Company and work exclusively on the BigCommerce platform.

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