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AMS Fireplace

The ideal online shopping destination for fire enthusiasts nationwide.

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A Custom BigCommerce Redesign

The Design

A modern, intricately designed storefront that's visually appealing and easy to use.


What We Did

General Services
  • Custom Theme Design
  • Custom Theme Development
Custom Features
  • Customized Mega Menu
  • Enhanced Product Carousels
  • Mobile Friendly
  • Custom UX Enhancements
  • "Base Theme"

Their Story

Established in 2001 as a supplier of wrought iron furniture, has since expanded into all things fire-related, selling a quality selection of gas and electric fireplaces, fire pits, outdoor kitchens, and accessories.

Whether you’re a contractor, home remodeler, or backyard enthusiast, has the right products and knowledge to create a truly unique entertaining experience.

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The Challenge

Falling short of visual and functional expectations, the previous website was cluttered, challenging to navigate, and lacked the features that create an intuitive shopping experience.

Given the increase in unique customer demands, AMS Fireplace also needed a website supporting greater product selection and customization to help streamline the buying experience and purchase pipeline.  

With this in mind, they partnered with IntuitSolutions for a custom, full-site design and development on a future-proof framework supporting the latest BigCommerce functionality.

The Solution

IntuitSolutions worked with for a full rebuild and redesign of their ecommerce site on the BigCommerce Stencil framework. This entire process was overseen by a dedicated project manager and supported by a full team of in-house experts in ecommerce design and development.  

Inspired by the client’s vision for a clean design, our team created a straightforward yet sophisticated layout that doesn’t overwhelm the reader with information.  With a more intuitive and organized site structure, customers can easily shop the full breadth of offerings at a glance.

Highlights of the new site design:

  • Modern homepage design with a cleaner and more visually organized layout.
  • Customized mega menu with prominent images displayed above a list style of product categories.
  • Category page design enhancements that utilize page space, text, and images to narrow ideal product results quickly.
  • Product page enhancements with more customization options, improved pick lists, and more organized product details.
  • Enhanced scrolling product carousel that suggests related items based on user interaction.
  • Less clutter and clearer CTAs throughout to encourage site engagement.
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BigCommerce Redesign

The Process

Discovery & Design

A creative and collaborative process to produce a design tailored to fit their existing company branding.


Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.


Rigorous browser and device testing. A collaboration with trusted partners to deliver a full enterprise solution.

Launch & Support

A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.

A Closer Look

Site Customizations & Enhancements

Some highlights of the unique solutions we implemented for their new BigCommerce store.

Enhanced Mega Menu

The custom mega menu displays prominent images for each category, providing a more visually interesting way to shop. This takes advantage of the extra menu space, enhances UX, and helps customers find products faster.

Mega Menu for
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Scrolling Product Carousel

AMS Fireplace got a custom product carousel that suggests related items based on user interaction. A clean, minimal design provides a non-intrusive way to browse more items.

Product Page Enhancements

Product detail pages include more customization options, improved pick lists and dropdown functionality, and more organized product details – helping clients tailor items to their exact specifications.

Custom Product Options

"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."

Dan Fertig - BigCommerce VP of Partnerships


The Results

AMS Fireplace now has an intricately designed storefront that is visually appealing and easy to use, making it an ideal shopping destination for fire-enthusiasts nationwide. 

With a beautiful website that pairs a clean, modern look with dynamic functionality AMS Fireplace now has an ecommerce solution supporting more traffic, engagement, and boosted sales.

Could your BigCommerce store design use a refresh? Are you considering migrating to BigCommerce from another platform?

We’re an Elite BigCommerce Partner Web Design Company and work exclusively on the BigCommerce platform. Send us a message or give us a call at 866-901-4650 to discuss how we can help your business succeed online.

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