We were asked by Pure Pro to migrate their existing BigCommerce store from the antiquated Blueprint framework to the new Stencil framework. Working closely with the Pure Pro team, IntuitSolutions designed, developed and launched a custom BigCommerce Stencil theme on PurePro.com. We then implemented custom add-ons to enhance the UX.

Animated Shape
Mobile + Desktop

The Design


What We Did

General Services
  • Custom Theme Design
  • Custom Theme Development
  • Blueprint to Stencil Migration
Custom Features
  • Custom Reorder Feature
  • Custom Popup Login Feature
  • Custom Pricing Table
  • Custom Quick Order 
Proprietary to Us
  • "Base Theme"
  • ThemeBridge Staging
  • Mobile Friendly
  • Custom UX Enhancements

Their Story

PurePro.com is the result of years of research into developing the best massage products catered to a wide range of skin sensitivities.  In the winter of 1992, massage therapist, Dianna Dapkins, embarked on creating a new line of massage products adhering to her philosophy of never using, (https://purepro.com/pages/about-us.html) “chemically derived water dispersing agents, food grade ingredients such as canola oil, or artificial fragrances”. This philosophy proved successful, as her line of products currently occupies the shelves of reputable therapy supply stores, select training institutes, and Pure Pro’s own factory outlet store in Greenfield Massachusetts.

  • Animated Figure

The Challenge

After reviewing their previous website based on BigCommerce’s last generation platform, Blueprint, it became evident that a new and improved platform was required in order to fully realize Pure Pro’s vision. How could we execute in developing the feature rich, & performant website that Pure Pro deserved?

Additionally, key features of their website were no longer performing as expected. Arguably the MOST important feature being the checkout. First handedly, they experienced the negative effects of remaining on an unsupported platform. The only solution was to upgrade the platform as fast as possible. Luckily for PurePro, these issues did not arise until the new website was almost complete. 

The Solution

Due to a performance cap tied to Blueprint, PurePro wanted to break through that ceiling in order to provide their users a better experience. BigCommerce’s Stencil Platform is a considerable upgrade from Blueprint. Stencil incorporates the latest best practices in technology, design standards, conversion, and SEO. On top of the aforementioned upgrades, IntuitSolutions’ proprietary “Base Theme” turns performance up to 11. Our “Base Theme” technology was developed off of the BigCommerce Cornerstone Theme, rocking enhancements by our very own BigCommerce certified developers, boosting performance in just about every way.

  • Custom Design
  • ITS Base Theme
  • ThemeBridge™ Staging
  • Mobile Friendly
  • Custom UX Enhancements
  • Animated Figure
Blueprint To Stencil

The Process

Discovery & Design

A creative and collaborative process to produce a design tailored to fit your brand and budget.


Best-in-class BigCommerce Developers who work exclusively on the platform. Built upon our proprietary "Base Theme".


Rigorous browser and device testing. Preview your new theme with your real content and product data using our ThemeBridge app.


Confidently launch your new BigCommerce theme. Celebrate and dance! 

Custom Development

Our Proprietary BigCommerce Base Theme

Our development process on Stencil starts with our own version of BigCommerce's Cornerstone theme, which we call the “Base Theme”. Every BigCommerce store we build begins with the foundation of our theme - giving you a powerful SEO enhanced, developer-friendly, and fast theme with modern UX features.

SEO Enhanced

Upgrades to Web Accessibility, Google crawler instructions, rich snippet schema markup, and more.


Built for streamlined development. Faster development and easier to update, saving you time and money.

UX Feature Enhancements

Mobile Photo Swipe, Popup Login, Product Video Thumbnails, Image Swap on Hover, Product Info Tabs, and more. 

Improved Page Load Speed

Built to be faster than top BigCommerce Marketplace themes.


Previewing The New Theme

Amongst the services we provided for Pure Pro included implementing our very own proprietary staging environment, ThemeBridge™. ThemeBridge™ harnesses the data stored within a client’s server, and applies it towards any Stencil theme in order to preview and test functionality prior to pushing it live.

Every BigCommerce development project and retainer gains access to ThemeBridge™ at IntuitSolutions. 

PurePro.com was able to preview their new theme which reflected actual product data/content, navigate the new site prior to launch, and view development progress in real-time – a process that no other development agency can offer. ThemeBridge™ ensures a smooth transition from Blueprint to Stencil and provides confidence for both our clients and our developers in knowing how a website will look and function prior to launch. 

An Improved User-Experience with

BigCommerce Add-ons & Plugins

In addition to the custom design, our developers implemented several customized add-ons for PurePro.com in order to elevate user experience. Some of these add-ons include:

Reorder button

Reorder Button

Returning customers can reorder items with the click of a button once they are logged into their account. Additionally add individual items or entire past orders to cart.

Explore Add-on »

Great Things In Business Are Never Done By One Person


The Results

All of the features mentioned above culminate into a rich & efficient user experience, utilizing cutting edge e-commerce web technologies. We are proud to have provided Pure Pro with a website that matches both the quality of their products and services.

Is your Bigcommerce store design living up to your expectations? Are you considering a migration away from your current platform to BigCommerce? Are you looking to start your first e-commerce website? Call us at 866 901 4650, or fill out the form to learn more about how we can help. We are an Elite BigCommerce Partner offering bespoke cutting edge technologies catered to the BigCommerce Platform.

Book a Consultation

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