BIGCOMMERCE CASE STUDY
Blue Sky Scrubs Gets a Modern Blueprint to Stencil Update
BlueSkyScrubs.com: The innovators of modern scrub wear, uniting dedicated medical professionals with awesome scrubs.
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Their BigCommerce Development Story
Their Story: Blue Sky Scrubs
In a world where medical professionals work tirelessly to save lives, comfort and practicality should be a top priority.
Blue Sky Co. understands this better than anyone else. For more than 20 years, the company has been creating stylish, athletic-inspired, ethically manufactured scrubs for the dedicated professionals who serve us daily.
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
- Blueprint to Stencil Update
Custom Features
- Custom Mega Menu
- Easy Popup Login Feature
- Product Option Grid
- Reorder Button
- Size Guides
- Product Video Thumbnails
- Swatch Options on Category Page
- Product Thumbnail Options Swap
- Horizontal Menu on Category Page
Best-In-Class
- Mobile Friendly
- Custom UX Enhancements
- "Base Theme"
- ThemeBridge Staging
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The Challenge: Improving UX, Search Visibility, and Conversions
In 2016, BigCommerce made a significant leap forward by upgrading its platform to the cutting-edge Stencil framework. Still on Blueprint, BlueSkyScrubs.com risked losing critical site functionality and prevented them from accessing the latest features released by BigCommerce for its merchants. Common issues with Blueprint include:
- Broken site features and functionality
- Slower page load speed
- Poor mobile experience
- Lagging SEO optimization
- Outdated user experience
Blue Sky Scrubs knew the development of its website would stagnate without an update to Stencil. They turned to our team of Blueprint to Stencil migration experts to perform a custom update of their online store while keeping their existing site intact.
The Solution: Shopify to BigCommerce Migration
The solution was clear: a custom update to the BigCommerce Stencil framework. Doing so would improve their site's overall functionality and performance, implement a more modern code base, and ultimately help boost their online sales.
Highlights of the Stencil update:
- Better website speed & performance
- Developer-friendly code
- No-code page builder capabilities
- Access to more payment options
- More powerful marketing features
Along with the Stencil update, their site got a modern facelift, boasting a new header and better use of screen space “above the fold.” The website also featured custom add-ons that further improved the user experience, making the site stand out as a leader in the industry.
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
The Process
BigCommerce Migration
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for BlueSkyScrubs.com.
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BigCommerce UX Enhancement
Custom BigCommerce Menu
Blue Sky Scrubs wanted something that stood out from the standard menu design found on most ecommerce websites, so we delivered a custom-developed Mega Menu for BigCommerce. This not only enhances the user experience by providing faster navigation, even with large media and images, but also offers additional CTA space to highlight current promotions.
The new menu is also linked to the back office, making it easier to update compared to their previous hard-coded menu.
BigCommerce UX Enhancement
Easy Popup Login
This simple popup window allows users to log in from any page, skipping the multi-page login process native to BigCommerce. A great add-on to ensure customers don’t lose their place in the purchase pipeline.
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BigCommerce UX Enhancement
Category Page Enhancements
Custom feature enhancements on the Category Page give shoppers an easier way to navigate and sort the products they're searching for.
A custom-developed horizontal menu on the Category Page provides shoppers a with clean, intuitive navigation for sorting products by color, size, price, and other criteria.
An additional list view option provides shoppers with an alternate view to the standard card option. Shoppers can view more details on the Category Page, like color options and product descriptions
BigCommerce UX Enhancement
Swatch Options on Category Page
This Swatch Options on Category Page add-on enables customers to preview product swatch options directly from the Category Page. It's an effortless way to showcase multiple colors or styles of a product, with the swatch options appearing as a row of clickable thumbnails beneath relevant items on the page.
BigCommerce UX Enhancement
Instagram Highlights Section
Blue Sky Scrubs now has a dedicated section on their homepage to highlight recent Instagram posts. Users can click on any post that will take them right to their IG page.
BigCommerce Case Study
Size Charts on Product Page
With the Size Guide add-on, customers can easily access brand and product-specific size charts from the Product Page. Customers can click a link or button to see the full chart in a modal popup, giving them the sizing specifics they need without making them navigate away from the Product Page.
Notable Apps & Integrations
We tested, adjusted, and updated third-party integrations with the following providers:
- Stamped Product Reviews and UGC to display customer reviews across the website.
- Instagram & Social Feed by POWR to embed a stream of the company’s Instagram content on the homepage.
Launch
The Results: A Modern Ecommerce Experience for Healthcare Professionals
Blue Sky Scrubs now has a modern ecommerce update to help healthcare professionals enjoy a hassle-free shopping experience while finding the perfect head-to-toe scrubwear.
If you’re still on the BigCommerce Blueprint framework, we encourage you to take the leap and migrate to Stencil before your store begins to experience significant issues. Whether you want to recreate your existing design or try something fresh, we have a Stencil migration package for your budget.
We’re an Elite BigCommerce Partner and we’re here to guide you through the process each step of the way. Unsure if your BigCommerce store is Blueprint or Stencil? Learn how to check here.
Send us a message or give us a call to discuss how we can help your business succeed online.