Case Study – Marketplace Seller Gets an E-Commerce Site of Their Own
Lexar Industrial is a leading online distributor of industrial-grade fasteners for the manufacturing, construction, and mechanical industries. A destination for industry professionals, contractors, and do-it-yourselfers, Lexar provides the highest quality, hard-to-find products at competitive prices.
With no e-commerce website to call their own, Lexar Industrial was missing out on providing a truly unique shopping experience for B2B and B2C clients. Our team worked with them on a complete site design with vibrant images, clear calls-to-action, and unique customizations to help guide customers through the purchase pipeline.
The Challenge: Limited by Online Marketplaces
With an online e-commerce presence limited to eBay and Amazon, Lexar Industrial had minimal control in optimizing their shoppers’ experience. Like Lexar Industrial, many online merchants these days are finding that relying solely on selling through an online marketplace can be a risk.
Having little control over the marketplace shopping experience, rules, and regulations – let alone the fees that cut into their margins – many merchants open up their own e-commerce store to gain some control. The best and most scalable e-commerce solution these days is the BigCommerce platform.
“With its native functionality, customizable features, and scalable platform, BigCommerce is the e-commerce solution that grows with your business.”
With new products and content updated frequently, having a seamless browsing experience for both B2B and B2C was top priority for the new site. With this in mind, they partnered with IntuitSolutions for a custom full-site design developed on BigCommerce.
The Solution: A Custom E-Commerce Design on BigCommerce
IntuitSolutions was tasked with building LexarIndustrial.com from the ground up, taking advantage of the BigCommerce platform’s flexibility, while delivering a modern, streamlined user experience. This entire process was overseen by a dedicated project manager and supported by an in-house team of BigCommerce experts.
We worked closely with Lexar Industrial to craft a fully responsive design while upholding the company’s established brand. After getting to know the unique needs of Lexar’s products, industry, and competition, we arrived at a design that integrated a clean layout, custom functionality, and a highly intuitive shopping experience.
Highlighted features of the new site design include:
- Modern homepage design, visually organized with clear calls to action.
- Enhanced sorting features for product, style, and size variations.
- Category and subcategory pages that utilize page space, text, and images to narrow ideal product results quickly.
- Custom product page tabs organizing technical product information into more readable sections.
- Customized mega menu with prominent images displayed above a list-style of product categories.
- Quick order page that helps customers find products by name or SKU and add them to their cart without navigating throughout the site.
- Branded cart and checkout pages to preserve customer trust and facilitate conversions.
In addition to a custom design, our developers implemented our Quick Order Page add-on for LexarIndustrial.com. This feature allows visitors to quickly find products by name or SKU and add them directly to their cart without needing to navigate the site.
The Quick Order page is one of our many BigCommerce add-ons ideal for B2B or bulk/wholesale customers, and functionality can even be restricted by customer group. For example, some businesses may want to limit this feature to wholesale customers or sales reps building sample carts.
Feature-Rich Development: IntuitSolutions Base Theme
Like our other projects built on BigCommerce, LexarIndustrial.com was built using our proprietary “Base Theme.”
Our BigCommerce experts have dedicated hundreds of development hours to further optimize the already powerful “Cornerstone” Stencil theme. These updates include:
- Photoswipe product image viewer
- Popup login
- Product data page custom tabs
- Image swap on hover
- Mega menu
- Slide out preview cart
- Slide out search
- And much more!
The Results: A Modern, Scalable E-Commerce Website that Evolves with Customer Expectations
Shopping preferences for Lexar’s customers have changed over the years – shifting from physical catalogs to online marketplaces. Staying attuned to customer needs, LexarIndustrial.com now has a brand new BigCommerce website to showcase its brand, reach new markets, and keep current customers coming back.
LexarIndustrial.com now has a robust online sales platform that’s not only sleek and user-friendly, but equipped with custom functionality to increase visibility, drive traffic, and boost conversions.
Looking for a brand new BigCommerce store design? Are you considering migrating to BigCommerce from another online platform? We’re an Elite BigCommerce Partner Web Design Company ready to help you take your online store to the next level of growth. Send us a message or call us at 866-901-4650 to discuss how we can help your business succeed online.
Working With Us
Ready to get started? Reach out to us to open a work order or get a free consultation on how you can optimize your site. Once you reach out to us, one of our BigCommerce experts will get back to you within 24 hours to learn about your business and consult with you on the best solution for your needs.
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