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SSML Rewrite Engine Guide

September 2, 2008 | |

Instructions for Best Use of the SSML ReWrite Engine

Search Engine Tuning Guide

To get the most out of your newly Optimized website, please keep these following points in mind while working on your site. These points are specific to sites utilizing the IntuitSolutions SSML Rewrite Engine SEO technology. When these points are addressed and properly followed you’ll notice a considerable amount of traffic being directed to your site each time your site is spidered by Google’s indexing robots.

Important Considerations:

  • DO NOT create sitemaps from the ProStores System Administration. As part of our managed SEO offering, we create much more robust and effective sitemaps. ProStores generated sitemaps will cause conflicts with or overwrite our highly optimized sitemaps. If you wish to generate sitemaps yourself, we recommend the XML-Sitemaps Generator, which is available for free.
  • DO NOT make edits to your ProStores Store Design using the Page Template Manager’s Advanced Editor.
  • DO NOT change or select new templates from the Store Design > Design Settings interface.
  • DO export and save templates in order to backup your store’s design. We are forced to charge you for restoration and repair of your store’s design.
  • To export your templates:
    1. Within your Store Administration panel, go to: Store Design > Page template manager.
    2. Select the appropriate store version from the Store Version dropdown box.
    3. Select the top-most checkbox on the Page Template list to select all templates.
    4. Select Export Page Template from the More Actions… dropdown box.
    5. At the following screen, select the desired operating system from the Operating System dropdown box then click “Export”
    6. Finally, you will be provided with a link to a compressed file that contains your templates. You must download and save this file.
  • If you do edit your existing Product List templates or add new Product List templates, you MUST let us know. We must ensure that our URL re-write engine is installed on these templates to avoid penalties associated with duplicate website content.

Naming your Categories

  1. Remember that all category names become not only the textual links on every page’s
    navigation, but also the Page URL, Title tag and H1 tag of those pages. By naming categories to
    contain specific search phrases (or phrases that people would search for in Google to end up at
    your site) you will be able to direct more traffic to your site.
  2. Category names should not have any special characters what-so-ever. Having special
    characters in your Category names not only hurts your Page’s URL but in some instances can
    confuse the search engine into improperly indexing your page. Special Characters should be
    avoided at all costs. Instead of using Special Characters, try rethinking the category name. eg:

    15" Cedar Rolling Pins becomes 15 Inch Cedar Rolling Pins.

    Likewise,

    Black & Decker Garbage Cans, Red

    becomes

    Red Black and Decker Garbage Cans
  3. In the latter example above you will see an ampersand. Search Engines reserve an ampersand
    as a Search Engine Directive, meaning that when it is between two search terms the search
    engine will search for both terms in conjunction with one another. In this example, Google
    would try to find pages that contain both the words “Black” and “Decker” instead of trying to
    find the phrase “Black & Decker,” however, when the ampersand is replaced with the word
    and, most search engines ignore small operator words such as this, and excludes them from the
    search, meaning that you would be searching for either “Black” or “Decker” or both on the same
    page. Similarly, if a category name has a ‘dash’ in the title, Google may interpret this as a Search
    Engine Directive. If, for example, you had a category named

    Trash Cans – 30 Gallon

    if this was typed into Google as a search query Google would return all pages it found with the words
    Trash and “Cans” but leaves out all pages with the words “30” and “Gallon,” since it leads
    with a ‘dash’ or ‘minus sign.’ You can clearly see how diluted and limited your search results
    can get when one introduces a simple ampersand into a category name.

Naming your Products

  1. 1. Similar to the category names, the product names will also be reflected in the on-page textual
    links, as well as the Page URL, Title Tag and H1 tag of the Product Detail pages. Though they
    are obviously not site-wide, as are the categories, properly named products provide Google
    with very strong entry points
    , allowing customers who are searching for your products to find
    them quickly and easily. Properly naming your products to contain keyword rich search phrases
    will increase the flow of search specific traffic to your products, and get those potential
    customers as close to the ‘Buy Button’ as possible.
  2. While it is only recommended that category names never have any special characters, for SEO
    and database corruption reasons, product names should absolutely never contain any special
    characters
    as in some cases it will cause the system to improperly link to a product, causing
    some of your products to be displayed as broken links within your site.

Colleen fell in love with web development and design after taking an introductory course during her senior year of college. After graduating, she started working toward making it her full time career by getting a Web Developer certificate and freelancing. In her free time, she enjoys doing arts and crafts, crocheting, playing video games, and bowling.