Instructions for Best Use of the SSML ReWrite Engine
Search Engine Tuning Guide
To get the most out of your newly Optimized website, please keep these following points in mind while working on your site. These points are specific to sites utilizing the IntuitSolutions SSML Rewrite Engine SEO technology. When these points are addressed and properly followed you’ll notice a considerable amount of traffic being directed to your site each time your site is spidered by Google’s indexing robots.
- DO NOT create sitemaps from the ProStores System Administration. As part of our managed SEO offering, we create much more robust and effective sitemaps. ProStores generated sitemaps will cause conflicts with or overwrite our highly optimized sitemaps. If you wish to generate sitemaps yourself, we recommend the XML-Sitemaps Generator, which is available for free.
- DO NOT make edits to your ProStores Store Design using the Page Template Manager’s Advanced Editor.
- DO NOT change or select new templates from the Store Design > Design Settings interface.
- DO export and save templates in order to backup your store’s design. We are forced to charge you for restoration and repair of your store’s design.
- To export your templates:
- Within your Store Administration panel, go to: Store Design > Page template manager.
- Select the appropriate store version from the Store Version dropdown box.
- Select the top-most checkbox on the Page Template list to select all templates.
- Select Export Page Template from the More Actions… dropdown box.
- At the following screen, select the desired operating system from the Operating System dropdown box then click “Export”
- Finally, you will be provided with a link to a compressed file that contains your templates. You must download and save this file.
- If you do edit your existing Product List templates or add new Product List templates, you MUST let us know. We must ensure that our URL re-write engine is installed on these templates to avoid penalties associated with duplicate website content.
Naming your Categories
- Remember that all category names become not only the textual links on every page’s
navigation, but also the Page URL, Title tag and H1 tag of those pages. By naming categories to
contain specific search phrases (or phrases that people would search for in Google to end up at
your site) you will be able to direct more traffic to your site.
- Category names should not have any special characters what-so-ever. Having special
characters in your Category names not only hurts your Page’s URL but in some instances can
confuse the search engine into improperly indexing your page. Special Characters should be
avoided at all costs. Instead of using Special Characters, try rethinking the category name. eg:
15" Cedar Rolling Pins becomes 15 Inch Cedar Rolling Pins.
Black & Decker Garbage Cans, Red
Red Black and Decker Garbage Cans
- In the latter example above you will see an ampersand. Search Engines reserve an ampersand
as a Search Engine Directive, meaning that when it is between two search terms the search
engine will search for both terms in conjunction with one another. In this example, Google
would try to find pages that contain both the words “Black” and “Decker” instead of trying to
find the phrase “Black & Decker,” however, when the ampersand is replaced with the word
and, most search engines ignore small operator words such as this, and excludes them from the
search, meaning that you would be searching for either “Black” or “Decker” or both on the same
page. Similarly, if a category name has a ‘dash’ in the title, Google may interpret this as a Search
Engine Directive. If, for example, you had a category named
Trash Cans – 30 Gallon
if this was typed into Google as a search query Google would return all pages it found with the words
Trash and “Cans” but leaves out all pages with the words “30” and “Gallon,” since it leads
with a ‘dash’ or ‘minus sign.’ You can clearly see how diluted and limited your search results
can get when one introduces a simple ampersand into a category name.
Naming your Products
- 1. Similar to the category names, the product names will also be reflected in the on-page textual
links, as well as the Page URL, Title Tag and H1 tag of the Product Detail pages. Though they
are obviously not site-wide, as are the categories, properly named products provide Google
with very strong entry points, allowing customers who are searching for your products to find
them quickly and easily. Properly naming your products to contain keyword rich search phrases
will increase the flow of search specific traffic to your products, and get those potential
customers as close to the ‘Buy Button’ as possible.
- While it is only recommended that category names never have any special characters, for SEO
and database corruption reasons, product names should absolutely never contain any special
characters as in some cases it will cause the system to improperly link to a product, causing
some of your products to be displayed as broken links within your site.