**NOTE: As of July 2014, we are no longer working on the ProStores platform. Please contact us if you would like to migrate your store to BigCommerce.**
Data-Alliance.net is a long term ProStores client of ours who sells networking and WiFi supplies and gear. Last fall throughout the course of our discussion we recommended that he upgrade his old design which was fairly cluttered and difficult to use to a more modern approach to design which would allow his customers to browse and checkout considerably easier.
The old Data-Alliance.net
Throughout the design process, we came to realize that George and his team appreciated the way the website flowed overall with links in the header and on the left hand side. While we generally don’t go for that approach with a website, we can’t argue with someone who knows their clientele!
The new Data-Alliance.net
We opted to move the logo to the left and place it on top of the categories, thus de-cluttering the header considerably. We also organized the home page into a more modular approach to displaying categories, rather than showing images throughout the page and linking to their individual categories. We also installed our streamlined checkout process on the site which allows customers to check out quickly and painlessly.
One of the big reasons George decided to move his site was that they were being hit by the Google Panda and Penguin updates pretty badly. By updating his site, we were able to fix all of the older code, messy tables and invalid HTML that was slowing down the site. Not to mention that by making the site easier to use, it provides a decent boost in organic rankings inherently!
While we tend to do a majority of BigCommerce website design work these days, ProStores is still a viable e-Commerce solution that works great for thousands of store owners. If you would like help or information on getting started or redesigning your ProStore or BigCommerce, contact us today!