The Benefits of Scheduling Online Content
As content continues to be a focus for Google’s evolving standards, businesses are finding themselves in a rush to build out the information available on their web sites. The more valuable, unique, and well written content you can provide, the better, and that’s a good thing. Informative and engaging pages lead to longer times on site, more opportunities for keywords, and plenty of room to convince visitors to buy, subscribe, and share.
The first step to a successful content marketing strategy is to schedule your work. By brainstorming your plan ahead of time and laying everything out for the next month or beyond, you’ll open up your ability to focus on what’s important.
Putting your content initiatives into a manageable calendar allows you to view the efforts in a clean and executable manner. Without a well-defined schedule, ideas can get cluttered and lost in the noise. We often find that the simple task of scheduling content will highlight new opportunities as clients begin to visualize where efforts are being directed, and where they are not.
There’s no feeling quite like checking off a task from a to-do list. Coming up with blog content or re-working product descriptions can be a daunting undertaking. Laying out your goals in a clear schedule will take the edge off the job, and add accountability to process. As that initial shock begins to wear off, and measurable progress moves forward, you’ll find new motivation to keep up the trend.
The more content you make, the clearer direction you will have as time goes on. There is no better way to get improve content creation than by doing it. For this reason, content marketing is an ongoing task – yet another reason to keep a clear record of your past efforts. You may find a new voice for you brand as you refine your blogging skills, or a valuable set of information that you feel should be included on every product page. A content schedule will keep track of that evolution, and help to guide the development in a positive direction.
Content Marketing with IntuitSolutions
We are proud to continue growing our content marketing program. We have produced content schedules for clients in industries ranging from lingerie to camping gear, and we continue to learn and grow from our experience with comprehensive content services. Contact IntuitSolutions today at 866.590.465 to learn more about our content marketing and SEO services.