Category Archives: SEO

Development

How To Beat The Ecommerce Summer Slump

Managing Your BigCommerce Store During The Slow Season Does business seem slower for your ecommerce store in summer? It’s not just your imagination. Sales really do go down in summer for both ecommerce and traditional brick-and-mortar retailers. On average, ecommerce retailers sell 30% less during the summer months than they do in autumn and winter….

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SEO

Building An Ecommerce Social Media Marketing Strategy

How To Create Facebook, Twitter, and Instagram Ads That Convert When was the last time you updated your social media strategy? Like all digital platforms, social media has changed a lot in recent years. It’s not enough to simply have a Facebook account that you update regularly — to really make money, you need to…

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Case Studies

Case Study: BigCommerce Site Customizations, By The Numbers

How BigCommerce Add-Ons Improve Your Conversion Rate How does custom development work improve your bottom line? We took a deep dive into the analytics data of one of our clients, a high-end flashlight retailer called Fenix-Store, to demonstrate just how impactful these changes can be. Fenix-Store recently introduced a number of add-ons and UX improvements…

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SEO Tips and Solutions

5 Little Things That Hurt SEO

Tips To Improve BigCommerce SEO Ecommerce SEO can feel impossible to wrap your head around. Google’s algorithm changes constantly and no one knows exactly what it’s looking for. How can the average ecommerce merchant figure out what’s going on? Improving your site’s organic rankings is definitely a long game, but, fortunately, there are plenty of…

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SEO

SEO Foundations For BigCommerce

Want Your SEO Strategy To Work? Do These Things First The blogosphere is full of no shortage of SEO tips, tricks, and hacks. But the best strategy in the world won’t make a difference if you don’t do foundational SEO work beforehand. What is foundational SEO? It’s basically the idea that, before you implement a…

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eCommerce

Mobile Commerce Tips For BigCommerce

Mobile Ecommerce: Why It Matters With everything that goes into running an ecommerce website, optimizing your site for mobile may feel like an afterthought. But it shouldn’t. Mobile ecommerce (sometimes called m-commerce) is the future of online shopping. Here are some fast facts about why it’s so important. Your customers are already on mobile. 77…

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Google Updates

2018 Digital Marketing News For BigCommerce

Industry-Wide Shakeups Affecting BigCommerce Merchants Is your BigCommerce site up with the latest web and industry standards? From Google Shopping retiring its BigCommerce integrations to new encryption standards across the web, a lot has changed over the past few months. Here’s a rundown of the most essential updates and shake-ups that all ecommerce merchants need…

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SEO

SEO and User Experience: At the End of the Day, It’s All UX

Why Optimizing Your Site’s User Experience Leads To More Conversions What should you focus on when it comes to search engine optimization? Having the latest tools? Analyzing every piece of data? Investing in future technologies like artificial intelligence? All these things are important but, actually, modern SEO actually has a lot more in common with…

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Content Marketing

How To Upsell Your BigCommerce Customers Using Email

Email Automation Strategies To Help You Sell More Optimizing your BigCommerce store for upselling and cross-selling is important. But it’s also possible to upsell your customers when they’re not even on your site. How? With email marketing tools. We’ve said it before – one of your greatest assets as an ecommerce merchant is your email…

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Content Marketing

Do I Really Need An Email Marketing Strategy?

Developing an Email Marketing Strategy for Ecommerce If you’re an ecommerce merchant, you’re sitting on an incredibly valuable resource: your email list. But if you’re not taking full advantage of it – or if you send out email irregularly or not at all – you’re missing out on an important part of your overall marketing…

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SEO Tips and Solutions

An SEO Checklist for the Holiday Rush

Don’t Let Your Traffic Tank Before Your Busiest Season! Is your BigCommerce site ready for the rush of holiday traffic? Making sure you show up on Google is crucial if you want to get a piece of the holiday shopping action. Here are some steps you can take to troubleshoot your rankings before your busy…

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Google Updates

Google’s Search Algorithm and Mobile Usability

An announcement made by Google last August discussed mobile usability and its importance as a ranking signal. In that post, Google’s team explains that readability is a top concern, so that sites that don’t require a mobile user to zoom will be in better standing that those without a mobile-friendly display. Beyond just the size…

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SEO

Case Study: Competitor Keyword Analysis & Content Strategy Process

When we re-designed TheHairbowCompany.com for The Hairbow Company over the summer, we saw a whole lot of opportunity for SEO improvements. Since then, we’ve done some competitor-focused keyword research, identified a number of high-potential keywords, and began bulking up content surrounding the keywords we found. The results are convincing: Content matters. Keyword Research It’s easy…

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Content Marketing

Case Study: Local SEO on Main Line Kitchen Design

At IntuitSolutions, we’ve had the pleasure of working with a variety of clients representing diverse industries and markets. One of our oldest clients is based in the Philadelphia area, and has utilized technology to change the expectations of his clients. Main Line Kitchen Design Owner Paul McAlary came to us with a vision for his…

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