Tips and Solutions
Building An Ecommerce Social Media Marketing Strategy
June 5, 2018 | Emma Needleman | Digital Marketing
How To Create Facebook, Twitter, and Instagram Ads That Convert When was the last time you updated your social media strategy? Like all digital platforms, social media has changed a lot in recent years. It’s not enough to simply have a Facebook account that you update regularly — to really make money, you need to…
5 Little Things That Hurt SEO
May 15, 2018 | Emma Needleman | Digital Marketing
Tips To Improve BigCommerce SEO Ecommerce SEO can feel impossible to wrap your head around. Google’s algorithm changes constantly and no one knows exactly what it’s looking for. How can the average ecommerce merchant figure out what’s going on? Improving your site’s organic rankings is definitely a long game, but, fortunately, there are plenty of…
7 Things Your BigCommerce Digital Marketing Specialist Wants You To Know
April 10, 2018 | Emma Needleman | Digital Marketing
Digital Marketing Tips from BigCommerce Partners It’s our digital marketing team’s job to be your personal gurus – so what advice do they have for BigCommerce merchants? Following up on our previous article soliciting the expertise of our development team, we reached out to our marketing team to come up with their top tips to…
SEO Foundations For BigCommerce
March 6, 2018 | Emma Needleman | Digital Marketing
Want Your SEO Strategy To Work? Do These Things First The blogosphere is full of no shortage of SEO tips, tricks, and hacks. But the best strategy in the world won’t make a difference if you don’t do foundational SEO work beforehand. What is foundational SEO? It’s basically the idea that, before you implement…
The Google Algorithm Changes You Need to Know To Start 2018 Right
January 22, 2018 | Emma Needleman | Digital Marketing
How To Keep Your Website Ranking High Google’s algorithm changes constantly – about 500 times a year. Most of these changes are minor but some can have serious effects on your rankings. And, from the outside, some of these updates can seem capricious, with the best practices of yesterday being the penalty of today, so…
SEO and User Experience: At the End of the Day, It’s All UX
January 8, 2018 | Emma Needleman | Digital Marketing
Why Optimizing Your Site’s User Experience Leads To More Conversions What should you focus on when it comes to search engine optimization? Having the latest tools? Analyzing every piece of data? Investing in future technologies like artificial intelligence? All these things are important but, actually, modern SEO actually has a lot more in common with…
Case Study: A Multi-Year PPC Adwords Campaign for CBS Sheet Metal
December 18, 2017 | Emma Needleman | Case Studies
How We Increased Our Client’s Paid Conversion Rate By 60% When it comes to developing a digital marketing strategy, it’s a marathon, not a sprint. Meeting your goals and maximizing your ROI is a process that requires research, testing, and experimentation. If you invest in the long-term, you’ll ultimately gain much more. There’s no better…
Your Guide To Technical SEO For BigCommerce
December 11, 2017 | Emma Needleman | BigCommerce News
Everything You Need To Optimize Your Ecommerce Site’s Technical SEO The new year is just a few weeks away, which means that there’s never been a better time to refresh your SEO knowledge. Google’s algorithm changes all the time, which can make ensuring your site is optimized a challenge. With this in mind, we’ve put…
Your Digital Marketing Checklist for BigCommerce B2B
December 4, 2017 | Emma Needleman | Digital Marketing
9 Digital Marketing Tools To Optimize Your B2B BigCommerce Business Ever wondered how to market your B2B ecommerce business? It’s worth figuring out: spending on B2B ecommerce platforms is growing at a pace twice that of B2C spending and, by 2019, the B2B ecommerce market will be valued at $1.1 trillion. With a market growing…
How To Upsell Your BigCommerce Customers Using Email
November 17, 2017 | Emma Needleman | Digital Marketing
Email Automation Strategies To Help You Sell More Optimizing your BigCommerce store for upselling and cross-selling is important. But it’s also possible to upsell your customers when they’re not even on your site. How? With email marketing tools. We’ve said it before – one of your greatest assets as an ecommerce merchant is your email…