Category Archives: eCommerce
8 Things Your Bigcommerce Developer Wants You To Know
Web Design Tips From BigCommerce Partners Ever wished you could pick your developers’ brain? We talked to our development team about the things they wish BigCommerce merchants knew. Here’s what they came up with: the top eight guiding principles for Bigcommerce websites in 2018. 1. Make Decisions With Data How can you be sure that… Customer Incentives For Ecommerce Stores
Marketing Tips That Turn Browsers Into Buyers What makes customers click the “buy now” button? Of course, the overall user experience of your website is important. Fast page speed, a clear navigation, and overall good design will go a long way towards boosting your conversion rate. But, to give customers that extra push, you need…
Optimizing The BigCommerce Checkout User Experience
Your Ecommerce Checkout Will Make Or Break Your Conversion Rate – Here’s Why Do your abandonment rates soar at checkout? You’re not alone. Research has shown that most ecommerce sites see between a 40-60 percent checkout abandonment rate, meaning that roughly half of all customers who make it to checkout leave before completing the first…
Google Shopping For BigCommerce App Ends March 20
How To Keep Listing Your Products On Google Shopping Do you list products on Google Shopping through BigCommerce legacy imports or the Merchant Center Shopping app? If the answer is yes, starting March 20, you’ll have to find a different way of listing your products. Google has announced it is retiring this app, along with… Mobile Commerce Tips For BigCommerce
Mobile Ecommerce: Why It Matters With everything that goes into running an ecommerce website, optimizing your site for mobile may feel like an afterthought. But it shouldn’t. Mobile ecommerce (sometimes called m-commerce) is the future of online shopping. Here are some fast facts about why it’s so important. Your customers are already on mobile. 77… Why We Recommend BigCommerce For B2B
The Best Ecommerce Platform For B2B If you sell B2B online, you know that ecommerce platforms and tools aren’t always a seamless fit for your business model. So when prospective clients with B2B businesses learn that we exclusively work on BigCommerce, they want to know: is this really the best platform for my business? Our… BigCommerce vs. Shopify: What’s The Best Ecommerce Platform?
Why We Work Exclusively On BigCommerce Why BigCommerce and not Shopify? As a digital agency specializing in ecommerce, this is the number-one question we’re asked. We understand why. Choosing an ecommerce platform can be nerve-wracking and even merchants who have committed to a platform want to feel assured that they’ve made the right choice. And…
All About BigCommerce AMP: Google’s Preferred Method for Mobile Optimization
Get A Faster Buying Experience for Your BigCommerce Customers Is your BigCommerce site mobile-friendly? Hopefully, you have a flexible, responsive design. But there’s one important part of responsive design (and its associated positive effect on SEO) that you’re probably missing out on if you’re still on Blueprint: Google’s Accelerated Mobile Pages (AMP). What is Google…
Your Guide To Technical SEO For BigCommerce
Everything You Need To Optimize Your Ecommerce Site’s Technical SEO The new year is just a few weeks away, which means that there’s never been a better time to refresh your SEO knowledge. Google’s algorithm changes all the time, which can make ensuring your site is optimized a challenge. With this in mind, we’ve put… Your Digital Marketing Checklist for BigCommerce B2B
9 Digital Marketing Tools To Optimize Your B2B BigCommerce Business Ever wondered how to market your B2B ecommerce business? It’s worth figuring out: spending on B2B ecommerce platforms is growing at a pace twice that of B2C spending and, by 2019, the B2B ecommerce market will be valued at $1.1 trillion. With a market growing… The Twelve Essential BigCommerce Add-Ons for B2B
How To Optimize Your BigCommerce Site For B2B Customers There’s a lot of money to be made in B2B ecommerce – if your site is equipped to handle it. Spending on B2B ecommerce platforms is growing at a pace twice that of B2C spending and, by 2019, the B2B ecommerce market will be valued at… How To Upsell and Cross-Sell With BigCommerce
The Ecommerce Strategy Amazon Uses To Make Money What single sales strategy generates 35 percent of Amazon’s revenue? Cross-selling. Those “recommended product” boxes you see on every page of their site? They get big results. In brick and mortar stores, upsells and cross-sells are two of the most common and effective sales strategies. And they… Need A No-Brainer Fix For Your BigCommerce Store? Focus on Page Speed.
Increase Page Speed To Improve Your Conversion Rate Looking for one simple thing you can do to make a big difference in your BigCommerce business? Improve your page speed. SEO and Marketing experts harp on page speed for a reason. It’s one of the most important factors for both your search engine rankings and overall… Supercharge Your Holiday Conversion Rate With These BigCommerce Upgrades
Is Your BigCommerce Site Ready For Your Busiest Season? You may be able to wait for Black Friday and Cyber Monday to do your own holiday shopping. But when it comes to your ecommerce business, prepping for the holiday rush starts now. Last year, holiday spending on ecommerce sites grew by 3.6 percent, with consumer…
Case Study: Competitor Keyword Analysis & Content Strategy Process
When we re-designed TheHairbowCompany.com for The Hairbow Company over the summer, we saw a whole lot of opportunity for SEO improvements. Since then, we’ve done some competitor-focused keyword research, identified a number of high-potential keywords, and began bulking up content surrounding the keywords we found. The results are convincing: Content matters. Keyword Research It’s easy… Microinteractions on eCommerce Sites
Every internet user encounters microinteractions– they’re the subtle nuance that helps the user confirm their interactions with a site. Utilizing these microinteractions on an eCommerce website can really enhance the overall experience and make a user feel more comfortable. They can provide feedback, improve continuity of the site, and make navigating from page to page… BigCommerce Customizations for Wholesale
BrushDance.com has recently been increasing their wholesale relationships, and they wanted to leverage BigCommerce’s great functionality to offer custom information for wholesale customers. IntuitSolutions was able to make several key modifications to their site to refine the overall flow and user experience for wholesale versus retail. Custom Login for Vendors We created a new, custom… Product Video Thumbnails
Product Videos Greatly Help Conversion Rates Esslinger.com sells parts, tools, and supplies for watchmakers and jewelers. They have videos for lots of their products to help explain how to use them, so they wanted to make sure their product page videos were easy to find and watch. Recent studies show that customers who watch a…