How To Optimize Your BigCommerce Site For B2B Customers
There is a lot of money to be made in B2B e-commerce – if your site is equipped to handle it. Spending on B2B e-commerce platforms is growing at a rapid pace. “The B2B e-commerce market is now worth nearly $8 trillion (US) and is forecasted to grow at an annual rate of 18.7%, reaching $18.57 trillion (US) by 2026.” (1)
The businesses that reap the rewards of the burgeoning B2B landscape will be the ones that tailor sites to their customer base, something that’s not always easy on traditional e-commerce sites. While many of the factors that make a great B2C site (like a user-friendly custom site design and page load speed) are also important for B2B, there are additional considerations when dealing with a B2B customer base.
At IntuitSolutions, we create carefully designed, rigorously-tested BigCommerce add-ons that boost conversions and ease pain points for merchants – including merchants who sell B2B. Here’s a roundup of our top 12 essential add-ons for B2B: the must-have products for a usable, navigable site that turns customers into regulars.
BigCommerce Add-Ons for Bulk Ordering
Pain point: Many B2B customers order in greater quantities than B2C customers. Give them a user-friendly way to do it by adding the right functionality to support bulk ordering.
1. Product Option Grid
BigCommerce allows shoppers to add only one Option-specific Product to the Cart at once – not a great user experience for someone ordering in high volume. Our Product Option Grid allows you to display your Product Options in a Grid format, so your customers can enter purchase quantities for each specific Option combination and add all Products to the Cart at once. Learn More
2. Quick Order / Bulk Order Page
Growing a B2B business relies on how you build relationships with regular customers. Make it easy for them to reorder the things they buy regularly with our Quick Order add-on. Customers can quickly look up multiple products by SKU, change their quantities, and bulk-add them to their cart. They can also add and remove products simply by clicking a plus or minus button. Learn More
3. Quantity Add All to Cart
Make bulk ordering quick and easy! This customization adds quantity boxes to each Product on the Category page, allowing customers to purchase multiple Products at once without navigating away from the Category page. It’s perfect for wholesale customers who buy in bulk but it’s also a great addition to any site where customers pick up multiple items in a single order. Learn More
4. Bulk Discount Pricing Table
Improve your site’s user experience by allowing customers easily see Quantity Discounts and Bulk Discount Rates for the product quantities they need. This add-on converts all of your Bulk Discount Rules to display the price charged on the page. The table is also placed on the page so customers aren’t required to click a link to prompt a popup. A simple solution that makes a big difference for B2B and wholesale! Learn More
BigCommerce Add-Ons for B2B Pricing
Pain Point: Pricing can vary wildly on B2B products depending on who’s buying them and in what quantity. You need to automatically set and display the right price on every product, for every customer.
5. MAP Pricing
Need to hide or lower the Product Price until an item is added to cart? Want to restrict the Product Price to only appear on the Product Detail Page or only show after a customer logs in? Stay compliant with vendor pricing rules and regulations with this pricing display add-on. The MAP Pricing add-on allows you to display pricing at defined points in your purchase pipeline on the exact Products and Categories you choose. Learn More
6. Add-On Fees
Need to charge a one-time set fee to fulfill an order? It’s tricky with native BigCommerce – including it as a Product Option or a separate Product doesn’t really work. Our add-on allows you to set the exact fee on the Products that require it, to clearly display it on the Product Page, and to include it with the final total. The setup fee can be a flat rate or change dynamically once the Product quantity exceeds a certain number. Learn More
7. Interval Quantity – Case & Pack Quantity Solutions
Quantity and pricing rules that can get confusing when you sell B2B or joint B2B/B2C. A B2C customer buying one Product will pay a different price than a B2B customer purchasing a large quantity and B2B Products are often sold in set quantities (such as a case or pack) that have different costs per unit. Our Case & Pack Quantity Solutions are a set of add-ons that allow you to tether pricing to quantity and to display the cost per unit along with the Product total, ensuring your customers know exactly what they’re paying for. Learn More
B2B Add-Ons for Cart and Checkout
Pain Point: B2B checkout and payment processes are less streamlined than B2C. A B2B customer may require outside approval for purchases or need to use an alternate payment method like a Purchase Order. You need a time-efficient, repeatable way for customers to checkout and pay.
Developed on the BigCommerce Open Checkout, an open source extension of the platform’s native checkout, Ebizio modules are individually developed to address unique checkout needs for business customers. These include optimizing checkout pages to facilitate modern delivery options, streamlining B2B purchasing by inserting custom checkout fields, and using customer group rules to offer specific pricing, payment, and shipping methods.
The Ebizio Checkout App includes 11 modules, each offering unique solutions to extend the functionality of the native BigCommerce checkout. These include: Purchase Order, Ship on Account, Customer Group Payment Rules, Customer Group Shipping Rules, Text Editor, Style Editor, Product Fees, Destination-Based Product Fees, Excise Tax Manager, Colorado Retail Delivery Fees, and Shipping Protection Manager. Learn More
9. Purchase Order for BigCommerce
With the Purchase Order Module of Ebizio Checkout, customers can seamlessly place a Purchase Order directly through your BigCommerce site. The app creates custom payment fields to collect additional information from your customer during the checkout process. Most common uses will collect information like a PO Number, Account Manager, Date Receivable, etc., but you will be able to create any unique configuration based on your business requirements. You will be able to view this information on the order record in the BigCommerce dashboard, and process the order and payment according to existing protocols. Learn More
10. Ship On Account
The Ship on Account Module of Ebizio Checkout will enable your customers to ship their orders on an existing account with their preferred shipping provider. Customers will provide required information, including account number and shipping provider, as part of the updated checkout process. Merchants can view this information on the order record in the BigCommerce dashboard and ship the order on the customer’s account. Learn More
11. Customer Group Shipping Rules for BigCommerce
This module is perfect for Business to Business websites that want to enable pre-approved customers to choose a limited-access Shipping Method, such as Freight or Ship on Account. Once an order is placed, the customer’s chosen shipping method will show on the order record in the BigCommerce dashboard, just like any other order. Configure your checkout to allow customer groups access to one or multiple shipping methods, easily managed through the intuitive app. Learn More
12. Customer Group Payment Rules for BigCommerce
This add-on leverages BigCommerce’s Customer Group functionality to allow you to customize which customers have access to specific Payment and Shipping Methods. This gives B2B customers the flexibility to use pay with NET Terms or Purchase Ordering, or to access special shipping methods like Freight Shipping, and ensures that B2C customers (or B2B customers you don’t have an existing relationship with) can’t access them. Learn More
Optimize Your BigCommerce Store with B2B Add-Ons and Custom Integrations
Do you have a B2B pain point or hassle we didn’t address? Something that’s eating up your time or that you can’t figure out how to do with native BigCommerce? We develop completely custom integrations for business models across every industry. Reach out and we’ll develop a custom solution just for you.
Send us a message or call us today at 866-843-4650!