Internal Resources and Marketing Specialist

Emma studied English in college, then later discovered the world of technology through her work in nonprofit marketing and communications. Inspired by the power of the web, she began teaching herself to code. She brings those skills, plus a background in content creation and an interest in human-centered design, to a role where she seeks elegant digital solutions to problems of all sorts. In a former life, Emma taught ESL and worked as a freelance writer on a variety of projects ranging from natural health newsletters to poli-sci textbooks.

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The Supreme Court Case With Big Implications For Ecommerce

What BigCommerce Merchants Need To Know About South Dakota V. Wayfair This week, the Supreme Court will hear South Dakota v. Wayfair, a case about how ecommerce businesses collect sales tax that could radically disrupt the industry. Read on for an explainer about what’s happening and how it could affect your business. What’s Happening In…

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Read This Before You Buy A BigCommerce Template

Why You Should Hire A BigCommerce Developer for Custom Development Work As a full service digital agency, we believe strongly in the importance of custom solutions – particularly custom web development work. When working with clients, we often get questions about the true value of custom web development. Merchants often want to know: Why should…

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8 Things Your Bigcommerce Developer Wants You To Know

Web Design Tips From BigCommerce Partners Ever wished you could pick your developers’ brain? We talked to our development team about the things they wish BigCommerce merchants knew. Here’s what they came up with: the top eight guiding principles for Bigcommerce websites in 2018. 1. Make Decisions With Data How can you be sure that…

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Switching To Stencil? Your Five Most Common Questions, Answered

Busting Myths About Blueprint vs. Stencil By now, you’ve probably heard about BigCommerce Stencil, the ecommerce platform’s newest and most advanced framework. You know that Stencil is faster and better-performing, and might be considering a move for your own business. Like many BigCommerce merchants, you might understand why moving to Stencil is important but not…

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Ten Reasons Why You Need A Website Maintenance Plan

How Building A Relationship With A Developer Improves Your Bottom Line Website maintenance is crucial to the health of your ecommerce business. Whether it’s fixing a bug or implementing a user-experience tweak, making small and regular updates is a crucial part of managing your ecommerce business. But if you don’t have an in-house developer, can…

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Customer Incentives For Ecommerce Stores

Marketing Tips That Turn Browsers Into Buyers What makes customers click the “buy now” button? Of course, the overall user experience of your website is important. Fast page speed, a clear navigation, and overall good design will go a long way towards boosting your conversion rate. But, to give customers that extra push, you need…

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SEO Foundations For BigCommerce

Want Your SEO Strategy To Work? Do These Things First The blogosphere is full of no shortage of SEO tips, tricks, and hacks. But the best strategy in the world won’t make a difference if you don’t do foundational SEO work beforehand. What is foundational SEO? It’s basically the idea that, before you implement a…

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Google Shopping For BigCommerce App Ends March 20

How To Keep Listing Your Products On Google Shopping Do you list products on Google Shopping through BigCommerce legacy imports or the Merchant Center Shopping app? If the answer is yes, starting March 20, you’ll have to find a different way of listing your products. Google has announced it is retiring this app, along with…

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Mobile Commerce Tips For BigCommerce

Mobile Ecommerce: Why It Matters With everything that goes into running an ecommerce website, optimizing your site for mobile may feel like an afterthought. But it shouldn’t. Mobile ecommerce (sometimes called m-commerce) is the future of online shopping. Here are some fast facts about why it’s so important. Your customers are already on mobile. 77…

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Case Study: Vape Shop Site Customizations For CueVapor.com

BigCommerce Customizations To Sell Regulated Products Online CueVapor.com is a BigCommerce store that sells vapes and vape accessories. They approached us with a number of challenges: not only do they sell regulated products (nicotine) that are subject to special laws and taxes, they also needed a site that would support their TV marketing efforts and…

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2018 Digital Marketing News For BigCommerce

Industry-Wide Shakeups Affecting BigCommerce Merchants Is your BigCommerce site up with the latest web and industry standards? From Google Shopping retiring its BigCommerce integrations to new encryption standards across the web, a lot has changed over the past few months. Here’s a rundown of the most essential updates and shake-ups that all ecommerce merchants need…

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Excise Tax App For Vapes and Vape Shops

Our Exclusive BigCommerce App Helps You Sell Regulated Products If you sell tobacco, alcohol, or other regulated products, you know it can be tough to stay compliant with tax laws. And, in the ecommerce realm, it’s even more difficult. Customers can come from anywhere, meaning you don’t just have to follow the laws of the…

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Why We Recommend BigCommerce For B2B

The Best Ecommerce Platform For B2B If you sell B2B online, you know that ecommerce platforms and tools aren’t always a seamless fit for your business model. So when prospective clients with B2B businesses learn that we exclusively work on BigCommerce, they want to know: is this really the best platform for my business? Our…

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Case Study: A BigCommerce Site Redesign For OliveOilLovers.com

Custom BigCommerce Development and Design For A Luxury Goods Feel OliveOilLovers.com is a BigCommerce site that sells high-quality extra virgin olive oil to discerning customers who love gourmet food. But their outdated site wasn’t properly showcasing their products and it wasn’t optimized to work with their specific business practices, such as offering a monthly subscription…

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