Internal Resources and Marketing Specialist

Emma studied English in college, then later discovered the world of technology through her work in nonprofit marketing and communications. Inspired by the power of the web, she began teaching herself to code. She brings those skills, plus a background in content creation and an interest in human-centered design, to a role where she seeks elegant digital solutions to problems of all sorts. In a former life, Emma taught ESL and worked as a freelance writer on a variety of projects ranging from natural health newsletters to poli-sci textbooks.

Posts by

How To Upsell and Cross-Sell With BigCommerce

The Ecommerce Strategy Amazon Uses To Make Money What single sales strategy generates 35 percent of Amazon’s revenue? Cross-selling. Those “recommended product” boxes you see on every page of their site? They get big results. In brick and mortar stores, upsells and cross-sells are two of the most common and effective sales strategies. And they…

Read More

How To Upsell Your BigCommerce Customers Using Email

Email Automation Strategies To Help You Sell More Optimizing your BigCommerce store for upselling and cross-selling is important. But it’s also possible to upsell your customers when they’re not even on your site. How? With email marketing tools. We’ve said it before – one of your greatest assets as an ecommerce merchant is your email…

Read More

Do I Really Need An Email Marketing Strategy?

Developing an Email Marketing Strategy for Ecommerce If you’re an ecommerce merchant, you’re sitting on an incredibly valuable resource: your email list. But if you’re not taking full advantage of it – or if you send out email irregularly or not at all – you’re missing out on an important part of your overall marketing…

Read More

An SEO Checklist for the Holiday Rush

Don’t Let Your Traffic Tank Before Your Busiest Season! Is your BigCommerce site ready for the rush of holiday traffic? Making sure you show up on Google is crucial if you want to get a piece of the holiday shopping action. Here are some steps you can take to troubleshoot your rankings before your busy…

Read More