Posts by Emma Needleman
Average Order Value: The Most Important Metric You’re Not Paying Attention To
December 6, 2018 | Emma Needleman | Development
Our Guide To An Often-Overlooked Metric For ecommerce merchants, conversion rate is king. But there’s one metric you’re probably not paying attention to that could make or break your business: Average Order Value, or AOV. AOV is the average dollar amount customers spend on your website when placing an order. A “good” AOV varies by…
Easy Ways To Add A Human Touch To Your BigCommerce Site
November 13, 2018 | Emma Needleman | Digital Marketing
Tips To Improve Customer Engagement No matter how big your brand is, it can always benefit from a human touch. But in the ecommerce sphere, it can be a challenge to make customers feel engaged, welcome, and understood. With that in mind, we’ve collected our top tips for personalization and customer engagement. These simple strategies…
How To Turn One-Time Shoppers Into Regular Customers
October 23, 2018 | Emma Needleman | Development
BigCommerce Tips To Improve Customer Retention Customer retention is vital to the health of any ecommerce business. Not only do repeat customers spend more money, it costs less to retain them then to attract new shoppers. Plus, they can do the work of promoting your business through referrals, social media engagement, and word-of-mouth. And while…
Customize Your BigCommerce Menu For A Better User Experience
October 10, 2018 | Emma Needleman | Development
Why Navigation Matters For Ecommerce Sites Navigation is a crucial part of any website’s user experience but it can be hard to get it exactly right. While well-designed navigation directs customers to relevant products, poor navigation causes confusion and abandonment. Taking the time to create a website menu that works with your product offerings and…
Holiday Season 2018: BigCommerce Email Marketing For The Holidays
September 25, 2018 | Emma Needleman | Digital Marketing
Black Friday And Cyber Monday Email Marketing Autumn is gearing up, which means it’s time for BigCommerce merchants to start stepping up their holiday marketing. Our suggestion for where to start? Email. Email marketing was a massive ecommerce driver last Black Friday, with 23% (nearly a quarter!) of online sales deriving from a consumer’s inbox….
BigCommerce UX Tweak: AMP Images Not Displaying
September 20, 2018 | Emma Needleman | UX Tweaks
What To Do If AMP Images Are Broken On Stencil Have AMP enabled on your BigCommerce Stencil site? Great! BigCommerce recently became the first ecommerce platform to offer native support for AMP, meaning it’s easier than ever for merchants to develop AMP pages for their stores. In case you need a refresher: AMP are super-fast,…
BigCommerce UX Tweak: Turn Off Related Video Autoplay On Product Videos
September 18, 2018 | Emma Needleman | UX Tweaks
Keep Traffic On Your Site With This Fix Do you have YouTube videos on your BigCommerce site? You could be making a UX mistake that’s costing you sales. Read on to find out what it is and learn about how we can fix it. The Hidden UX Challenge With YouTube Videos On BigCommerce Many BigCommerce…
Case Study: Moving Pacer Group’s Highly Customized Site To Stencil
September 12, 2018 | Emma Needleman | Case Studies
Selling B2B And Technical Products On BigCommerce Pacer Group is a B2B business that sells electrical wires, components and systems to boat and marine equipment manufacturers. They’re a leader in their industry who have been making high quality products since the 70s. They also have a great website. Pacer Group’s highly customized BigCommerce site is…
Holiday Checklist For BigCommerce Merchants (2018 Edition)
September 4, 2018 | Emma Needleman | BigCommerce News
Sell More On BigCommerce This Holiday Season The holiday season comes early for ecommerce merchants. While others are enjoying the final days of beach vacations or sending their kids off to school, you’re switching into business mode to ready yourself for your busiest season. It might seem daunting, but don’t worry. There are plenty of…
Newest Add-Ons For BigCommerce
August 21, 2018 | Emma Needleman | Add-Ons
A Round-Up Of This Seasons New Launches Summer may be winding down, but, at IntuitSolutions, we’re launching new add-ons for BigCommerce all the time. These add-ons are fixes for common merchant requests and problems that can be installed quickly by our expert developers. Check out this roundup of our most recent launches! Size Chart On…