SEO, Search Engine Optimization

SEO (Search Engine Optimization)

As you read this, there are thousands of searches being performed on the Internet, many of them looking for exactly what you have to offer. The process of getting your website to the top of the search engines is known as search engine optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available. IntuitSolutions is a company that specializes in not only SEO for your ProStore, but also for your static web page, helping you achieve the results you desire. Over the years we’ve developed a highly functional, six step process for obtaining top ranking in the Search Engines, they are as follows:

Keyword Research and Analysis

The first thing we do is create a keyword set of relevant phrases that your potential clients would search. We begin by focusing on what you believe your most important keywords are, then expand that list by checking against real-world keyword searching phrases. This helps us target the words that will actually deliver customers to your website.

Analyze the Competition

We then determine what your top competitors are doing in regards to SEO. We look at all of their inbound links, where they are getting those links and the keywords they are optimizing for. This gives us the edge to see what is working to get top results for your keywords.

Develop Search Strategy

After careful analysis of your competitors, we formulate a strategy for improving your overall search engine visibility. We lay out a step-by-step plan for what needs to happen to move your site to achieve optimal results for your keywords.

Optimize Website Content

Based on your chosen keywords, we will make the necessary adjustments to your website: Everything from code optimization to enhancing certain design elements. We will also make recommendations for additional content or keyword-related topics to include on your website to attract additional keyword search traffic.

Link Building

Links from other websites are a very important part of getting your site ranked well in the search engines. We submit your site to the most appropriate categories in all the major web directories. We then identify additional niche directories to submit your site to including local and industry-specific sites. Link building is an ongoing process that must be done continually to stay ahead of the competition.

Monitor, Adjust, Repeat

Each month we provide ranking reports to track the status of your site in the search engines. We monitor your website traffic, paying close attention to where the traffic is coming from and which keywords people use to find your website. We are able to analyze which keywords are most effective in generating leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords.