Baselines: Setting Them and Restoring From Them

The point of this article is safety.  When working on your website you always run the risk of damaging the look and feel that you or your designer has gone to great lengths to achieve unless you’re being careful and making backups before making changes.  On that same vein, ProStores has a built-in system to help you with this: Template Baselines.

A baseline is a saved backup of a particular template and a good set of them should be considered your insurance against a broken site should the changes you make on your own cause unexpected problems.  By default, when you go to your site’s Page Template Manager and click on a template name in order to edit it, you get the following popup dialog box:

Basline Default

Let’s look at this for a moment because this could be the last time you ever see this popup, depending on how you choose to proceed.  We recommend that you change this popup to look like this:

Baseline Adjusted

Notice we’re saying to not use this popup to control your baselines.  Here’s why:  This popup, when left with the default settings, will come up every single time you go to edit a template from the Page Template Manager, whether you need it to or not.  The possibility that you will accidentally overwrite a useful baseline with a broken copy by simply trying to get past this popup quickly is an unecessary risk that can and (in our opinion) should be avoided.  If you choose the same settings as shown above (uncheck the box to Save a baseline, check the box to not show the message and change the dropdown menu to say “again”) then you can have manual control over baslines on your site without taking the risk that they could be accidentally replaced.  The rest of this article will assume you’ve made this change and will focus on manually setting and retrieving baselines.

To set a baseline manually, first you should open up the Page Template Manager.  Check the box next to the template you would like to save (note: you should do this at least once for all properly functioning templates on your site – that way if anything at all goes wrong you know you at least have a working copy to revert to) and then select Set a Baseline from the More Actions dropdown menu.  For example, in the following image I am choosing to set a baseline for the Product List template:

Basline menu

When you choose to set a baseline, the page will refresh and ask you to confirm your choice.  Be sure that you actually do want to do this for the template(s) selected (you may set a baseline this way for as many templates at one time as you’d like) and click the Set Baseline button.  A note will be placed on that template when you view the Page Template Manager so you can see on what day and at what time the baseline was set.  You can also see when you last edited the page in question.  It is a good practice to replace previously set baselines with new ones if you’ve changed the page without causing any problems or errors.  Remember, a backup is only useful as long as it contains accurate, recent information.

Finally, there will come a time when you need to retrieve a baseline in order to fix a problem.  You may have accidentally pasted the wrong template before hitting the Publish button or perhaps you published a template with broken or missing code and cannot determine what was done incorrectly.  In either case, you’ll be happy that you took the time to make a baseline when things were working properly.  To get a template back to how it was working at the moment you set a baseline, first open your site’s Page Template Manager.  Find the template(s) in question and check the box(es) next to them.  Next, select Revert to Baseline from the More Actions dropdown menu as seen in this example:

Basline Revert

On the page that loads you will be asked to confirm this decision.  Be sure you’re restoring only templates you wish to restore and then click the Revert to Baseline button.  The template(s) will be restored exactly as it was the moment you initially set the baseline.

When used properly, baselines give you more freedom to experiment on your site without needing to fear the possibility of causing permanent damage.  Just keep in mind that while using the Advanced Editor or Basic Editor to edit your templates you are working on the Header and the Footer in addition to the template you’ve selected so it’s a good practice to set baselines on those templates even if you do not intend to change them in any way.

Posted in Uncategorized | Leave a comment

Neighbors Forum Added to Yahoo! Local

Yahoo! has just launched a Yahoo! Neighbors nationwide after a trial run in some major metropolitan areas. Neighbors is essentially a community-based message board that’s connected to Yahoo! Local, which has proven itself to be a great source for business reviews, driving drections,local events and more. Every town in the USA can now hold in-depth conversations on local topics, adding a whole new element of community interaction to Yahoo! Local.

If you have a brick and mortar store or service a particular region, Neighbors could be a great way to give your business additional exposure. By contributing to local discussions, you can build your company’s reputation. Offering useful information on this forum will help position your business as the authority and build customer trust. Yahoo! even makes it easy to link to your Local Business listing within posts.

Discussions on Yahoo! Neighbors have great potential to rank well in search engine results, as well. If Yahoo! Answers is any idicator, these discussions will likely appear high up in the results for local search queries. The online conversations held on the Yahoo! Answers forum have carried a lot of weight in the SERPs and there’s no reason to believe that Neighbors won’t have the same power.

Give Yahoo! Neighbors a shot. The service is based on user input, so it will only get better as more people contribute.

Posted in SEO Tips | Leave a comment

ProStores Can Resize Your Product Images For You!

Many people are unaware of a useful feature of the ProStores platform.  You can submit oddly sized/shaped product photos to the system (one per product) and not only have it generate the thumbnail for you, but have it generate a properly sized main image as well.  There are two ways to get to these settings, but I’m only going to mention one of them here just to keep things simple.  First, you’re going to need to login to your ProStores Administration Panel.  Then, go to Product > List and click on the Product Settings link.

Product > List2009-09-18_1555

Product > List

You should be taken to a page that looks like this:

2009-09-18_1613

The default recommended sizes are generally good, but depending on your site and its layout there may be a very specific size that you’re shooting for in which case you could use the custom option to set the specific size you’re looking for.  This page could also be very important if you do not want ProStores to be resizing product images that you are uploading.  If that is the case you need to make sure that the Do not resize search results images is the selected option for both.

When ProStores resizes an image for you it’s scaling the image so it should not appear grainy or pixelated.  If you use html to resize an image (eg. you have an image that is really 500 pixels wide but you set the width on the image tag to 250) then you will see what I’m talking about.  Of course it is always better to have your product photos professionally taken and sized, but in this day and age it can never hurt to save a few dollars and this method of resizing is a good alternative!

Posted in Troubleshooting | Leave a comment

Promote Your Products on Google Base

Google Base is an online database of user-submitted content. The system is open-ended and flexible enough to handle current events, real estate, recipes, classified ads, products and more. Every item that is sent to Google Base can be thoroughly described using attributes, which makes all of the content searchable.

The system is a great way for online retailers to increase their exposure and boost sales. Merchants who send their products to Google Base will see their listings on on Google Product Search and even our main Google web search. And best of all, submitting to Google Base is free.

ProStores gives merchants the ability to automatically send their products to Google Base. If you haven’t checked this out yet, log into your ProStores System Administration panel and go to Marketing > Traffic Generation. Here, you’ll find step-by-step instructions for setting up your Google Base account and linking it up with your ProStore. You can choose to send a feed file to Google Base on a daily, weekly, or monthly basis, depending on how frequently you update your Product Database.

This automated process is convenient for ProStores merchants, but you really don’t have much control over the feed file that you’re sending to Google. When you send an automated feed, you’re simply shooting out all of the basic product info as it exists in your ProStore’s database. This works just fine for many people, but most users find that they get much better results when they manually create and optimize their feed.

One of the most exciting things about Google Base is that you can define your own attributes, making your products easier to find. When you manually create a Google Base feed, you can deck it out however you please. Some people will search for products by color, some by material and others by brand. Adding new attributes to describe your products is a great way to get your product in front of a consumer who is ready to buy.

Just last week, Google even introduced a new “youtube” attribute that allows you to submit video product reviews. The list of supported attributes is ever growing, and you can always create your own attributes if none of the predefined ones suit your needs.

Now, if you want to manually prepare a feed file it’s important that you have some experience working with spreadsheet files in Excel or similar programs. To get started, you’ll first need to export a copy of your Product Database as a spreadsheet. You can do this from the ProStores System Admin Panel by navigating to Support > Export Data and selecting the table named “Products”. Once that’s exported, you’ll need to chop up the spreadsheet to fit the Google Base feed format. Once this is completed, you’ll log into your Google Base account and follow the instructions on uploading a data feed.

If editing spreadsheet files isn’t your forté, you can check out some of these cool, ProStores-compatible online marketing tools:

These tools help you send your ProStores products to a number of online shopping sites, including but not limited to Google Base. They all give you the opportunity to edit and optimize your feed for better performance.

Give Google Base a try. It’s free to use and will help you achieve greater exposure on the web.

Posted in SEO Tips | Leave a comment

ProStores and PayPal Part 3 – Sales Tax!

It’s amazing that even after all these years I’m still finding out new bits of information regarding PayPal and how it works with ProStores.  This may be new and it may not, but it’s definitely worth bringing up in my ongoing series of short articles about how these two eCommerce products interact.  I just recently discovered that PayPal will reject orders not displaying the proper sales tax.  It will cite a shipping address error, which may throw you off – but here’s the long and short of it:  as a retailer you need to be charging the same sales tax on your site that your state would require you charge if you were making that sale face to face.  However, the big difference between sales tax in a brick and mortar store and sales tax with an online business is that you only need to charge sales tax for orders being placed inside your state (at least for now, there are discussions on the hill to change this in the future).

For instance, say your store’s headquarters is in Pennsylvania.  Every single order you receive from Pennsylvania should be charged the state rate sales tax, but no orders from any other state.  ProStores is setup to make this as simple as possible and even accomodates for businesses that exist in multiple states (the law is that you need to charge sales tax for orders placed from any state where you have a physical presence even if that location doesn’t do face to face sales).  If you haven’t already, you would go to Store Settings > Sales Tax in your ProStores Administration Panel and add a new tax region.  Be sure to enter the two letter abbreviation for your state in the required field and set the percentage (where 1 = 100%, so if your state has 7% tax for example you would enter 0.07 under the state tax field).  Some counties charge sales tax as well so if you are in a county and/or city that would legally require that you charge additional tax be sure to enter that information as well.

If you have your tax information setup correctly you will successfully avoid any unecessary errors or headaches when people from your state attempt to checkout via PayPal from your ProStores site.

Posted in eCommerce | Leave a comment