ProStores and PayPal Part 2 – PayPal Express
PayPal Express is another option for the PayPal friendly merchant using the ProStores ecommerce platform. It is not to be confused with PayPal Standard, which is a completely separate method of checkout. This means that when you offer PayPal Express as a checkout option, you are allowing your customers to skip the process of creating an account at your store. They do not sign up, or sign in and instead are directed to PayPal’s website to fill in their payment and shipping details. Once they have finished that process, they are directed back to your website to complete the process.
As someone that has worked with ProStores for years, I highly recommend against offering this checkout option. PayPal standard allows your users to pay with their PayPal account and has a lower chance of abandoned orders. What many website users do not realize is that after they have entered all payment information and a shipping address and confirmed the order at PayPal, they have not finished. If they close their browser at that stage there is no record that an order was ever attempted. The customer must click the final confirmation button that appears on the invoice page back at ProStores in order to create an order and initiate the billing transaction. Keep this in mind when offering PayPal Express as you may want to add some extra descriptive text to your Checkout and Invoice templates explaining the process to your customers in order to help avoid confusion.